Last month Target made a big announcement regarding toys for girls and toys for boys in their stores and more specifically, not labeling genders when it comes to toys, home or entertainment products and more. Here is a snippet from their announcement:
“Over the past year, guests have raised important questions about a handful of signs in our stores that offer product suggestions based on gender. In some cases, like apparel, where there are fit and sizing differences, it makes sense. In others, it may not. Historically, guests have told us that sometimes—for example, when shopping for someone they don’t know well—signs that sort by brand, age
or gender help them get ideas and find things faster. But we know that shopping preferences and needs change and, as guests have pointed out, in some departments like Toys, Home or Entertainment, suggesting products by gender is unnecessary.
We heard you, and we agree. Right now, our teams are working across the store to identify areas where we can phase out gender-based signage to help strike a better balance. For example, in the kids’ Bedding area, signs will no longer feature suggestions for boys or girls, just kids. In the Toys aisles, we’ll also remove reference to gender, including the use of pink, blue, yellow or green paper on the back walls of our shelves. You’ll see these changes start to happen over the next few months.”
The internet was a buzz about this decision. Some happy, some unhappy and some indifferent. Even in our house, we had conversations about it. Frankly, I don’t care with which toys my daughters’ play. Even if they are stereotypically for girls or for boys. I just want them to play. Play indoors. Play outdoors. Just play! In a world where technology is so prevalent, I like that my daughters’ still want to play with toys and not sit in front of the TV all day long.
Lately, my youngest daughter Luna has become obsessssssed with “big machines” as she calls them. We live in a neighborhood that has a TON of construction going on right now so she sees dump trucks, tractors and big machines all of the time and she LOVES them. A few weeks ago, I received a sample of the John Deere Gear Force Mega Scoop Tractor and look at her face! She loves it! She has played with it in the house and out in the front yard. (It’s available this fall at Toys R Us and John Deere Dealers.) She still loves her stuffed animals and baby dolls but boy, does she love her new tractor! And I am alll about it!
So what say you my Surviving Mommy readers…how do you feel about the gender UNlabeling in stores?
XO Surviving Mommy